|
|
Pharmaceutical Drug Promotion and Consumers: Report of a Preliminary Survey of Stakeholders
|
|
|
|
The study on pharmaceutical promotions is relevant in the context of various
anomalies in the pharmaceutical sector: Expenditure on drugs (outpatient) is the
second largest reason for indebtedness. (b) There are a large number of irrational
combinations in the top selling 300 drugs. (c) There is a great variation in cost of
drugs. The Citizen, Consumer and Civic Action Group (CAG), Chennai undertook
a study looking primarily at the promotional chain of drugs and diagnostics at
various levels.
|
|
|
by Suchitra Ramakumar | Vol.2, No.1,2,3, -2009-Report
|
View
Download
|
|
|
|
|
|
|
|
|